Clearly, the KF is for all 28 of us who have held on to the amazing 35-70 f2.8 AF lens, and KF means it will autofocus with it (though it still needs green button metering)
Only a little more seriously, I also like the colored body caps. That's fun, if only a rendering...
But good news, I think, that Ricoh hasn't abandoned the entry-level... especially with a similar sensor to the K3iii, even if it skimps a bit on the frame rate, buffer, and the prism.
I hope they give it 4k, though... even as a rudimentary thing with few fancy modes and such... to appeal to folks who don't need a dedicated video rig but who would like to shoot movies of their kids on stage or something...
-Eric