Originally posted by biz-engineer I don't know about that. I think it would be interesting to get actual figures. Prime lenses sell in less quantities, but they sell for longer, e.g FA limited. Lenses and camera bodies like apple and oranges?
Lenses and camera bodies are both parts of an integrated system. Bodies are generally low profit items designed to bring people into the lens system. We shouldn't pretend that a Rebel body was making tons of money for Canon on an individual basis. They made money because they sold like hotcakes.
This is why the low end of the market is being abandoned. The sales numbers aren't there, the ROI isn't there. Unfortunately for consumers, the massive sales numbers and ultimately decent profit off of entry level has been propping up sales of top end bodies, effectively allowing higher end bodies to sell for less than they really should to achieve a desirable ROI.
I say unfortunately for consumers because the demise of entry level means there is no longer a mass market underwriting the high end market, and so prices of high end cameras are going to increase fairly substantially.
We've already seen this with the K3III.
Such is the economics of the camera industry.