Originally posted by BruceBanner It doesn't matter if its a different division, or 3rd party, Pentax/Ricoh have to pay someone, some branch for all this stuff.
I mean, this just shows a lack of business sense.
They are mods to existing products, sound financial practice, because they are sold direct to the customer just like Ricoh said it was going to do - abandon bricks and mortar shops in the internet age as a waste of time and a 50% markup to us, the customers.
There is no effort to them making these, they are recoatings of an existing part, and they have no bearing on the spreadsheet modelling of future products, they don't even compete. There's no marketing cost, I didn't see a commercial during the Superbowl advertising them.
If larger companies don't learn how to cope with low volume sales models, they will join Olympus in exiting the market, and Nikon, Panasonic and Fuji pivoting away from cameras.
Kawauchi-san in his interview on future products did not even mention these things, they're accessories. The whole batch of 100 you're flustered over could have left the factory in the backpack of a bicycle courier.
You always have a higher markup on merch and add-ons and accessories than the original products in any industry, that's the idea of them. And it's outsourced, just like T-shirts for a band.
So that bloke from J-Limited (he has a good relationship with Pentax, he's reportedly an ex-employee) probably proposed turning a five euro part into a 250 euro product.
All 100 will sell to cashed up blingy Japanese collectors, it's taking candy from a baby, Eddie!
Last edited by clackers; 02-16-2023 at 04:00 PM.