Originally posted by Rondec A Pentax designed 24-90 f4 will be somewhere in the 1000 to 1100 dollar range (roughly 1000 Euros). As Serkevan says, the 70-210 f4, 24-70 f2.8 and 15-30 f2.8 are Tamron rebadges. The 24-70 seems to be selling for roughly the same price as the Tamron versions do, the 70-210 is marked up a couple hundred dollars and the 15-30 is marked up 400 dollars.
Regardless, if you look at brand name 24-100mm f4 zooms, they aren't cheap. If Pentax designs their own 24-70 f2.8 zoom, it will probably end up closer to 2000 dollars than 1000 dollars.
yes, bingo, DFA* are expensive because they justify the price with their overall characteristics (Unfortunately, Pentax does not yet have the holy DFA* trinity, imagine if canon didn't have the L trinity/ I don't know how it is now in the mirrorless system ) , DFA with a constant blend throughout the entire range has its own certain emphasized characteristics and those who need them will pay for them, DFA with a variable blend again has some of its own characteristics that satisfy a certain circle of users, the specified price range justifies my stated wishes for the release of Pentax lenses, so there would be both cheap and more expensive and the most expensive lenses, while Pentax is not able to provide users with such support, I do not want Pentax to start any new production line, there no I include the renewal of several existing production DSLR lines, sudden rapid release DFA 24-90/4 DCWROS + in-camera stabilization or DFA 65-320/4.5-5.6 DCWROS + in-camera stabilization all in Pentax design at a price below 900 euros would really be considered a strange lens, and for some, a "cheap" lens