Originally posted by konraDarnok I doubt they'll go 'full frame'. It's just a marketing ploy. As others have stated, if their pictures are suffering from not having FF, there are cameras with that capability. Go buy one.
This is what I think tho. Pentax looks solid -- they have good products at the right price point and a loyal user base.
Nikon and Canon are in a cut throat market of very little margin -- they'll hurt most from the recent down turn -- as I'll bet their profits are razor thin to under cut the other guy.
Pentax doesn't care -- and doesn't need to care about competing in that market.
Pentax is trying to position itself as the Apple of the camera market -- boutique market of loyal users and stable profit margins.
Faster and better AF in low light would make me ecstatic tho.
But then, I think the whole idea of an SLR is pretty dated.
After trying it for some length of time, I can assure you that FF is not only a "marketing ploy". A bigger sensor does give you better IQ, whether or not the difference is enough to justify the price is for everyone to decide.
Saying that Pentax doesn't need to compete in the DSLR market because the position themselves as the Apple of camera market is pretty ludicrous IMO.
Sure, Pentax doesn't need to own 35% of the market but they still need to be profitable and not to loose too much market share. I can assure you that Canon and Nikon make ample profits from their lineup and the higher grade, the higher the margin per unit (not even counting the profit generated by the "add-ons" like accessories and high grade lenses).
If they really want to be the Apple of the DSLR market, they have to set themselves apart as a viable alternative for every photographer with original products not found anywhere else.
Apart from 3 pancake lenses, what do they have that the others don't? (And I am being provocative on purpose here...)