Well, I was going to avoid weighing in on this hot topic because I thought it was a non-issue. I still do. But, I have to say that this is starting to sound a little contrived. To what end, I don't know. I mean it is one thing to say that an intelligent man that has risen to his respective post in Pentax has a misstep ( a momentary lapse in judgement) and posts this glowing report of another manufacture's camera. He then justifies his remarks carefully avoiding to appear too contrite on his blog to "cool the fires." If it ends there, I would say mistake made and let's move on. But, to turn around and post it on perhaps one of the most highly visited photography forums makes me think this is more about generating publicity. This is assuming he hasn't lost his mind! I think that would be in line with Pentax's party line of Be interesting!
Remember, it is better to be disparaged than forgotten. As much as I have come to love Pentax, it is a brand on the verge of being forgotten. Then, you have the new PR campaign and the release of the White limited edition Km. Like it or not people started talking about Pentax. Now this blog issue. More people talking of Pentax.
Perhaps some Leica or would be Leica users might be looking for another system when not wanting to use their M8's. Far-fetched? Perhaps. Also note you don't have to be invested or even own a Leica to read the threads. If I was a non-Pentaxian considering Leica and reading that thread I would have visited his blog and then travelled over to Pentax to find out more. Mission accomplished.
I do know that personally I love my Dlux 2 ( I am an early adopter
). When I wanted an dSLR which met my criteria of being well built, smaller, high quality glass, and outstanding image quality, I looked around and found Pentax. People are drawn to Leica for those same qualities. Like me, many find that the price of admission is a little steep. You might fall in love with the Summicron's etc. But when you see the Limiteds you feel that you have just found a hidden treasure. I think Ned is trying to make Pentax a little less 'Hidden.' How it turns out we will have to see.