Originally posted by zntgrg Maybe this one rebadged?
Anyway: Bunnell buy a Leicasonic -> Pentax announces similar camera -> Bunnell compares them on his blog and [surprise] the latter wins = marketing genius.
Could be. Of course, to further indulge my pet theory... What if there's a Leica affiliation in the works? Maybe Lumix comes with the package, or Leica gets some of those designs in a divorce, ...and needs a less-luxury marque to sell volume under?
Part of my rationale here is that everyone and their brother seems to have a pretty nice bridge camera, these days. Would Pentax really want to be competing for that market with their own R&D when entry level DSLRs are getting so relatively-cheap? Maybe there's a consolidation going on there. Could Olympus end up the odd ones out, if so? Become all about the Micro Four Thirds, perhaps?
Pentax, meanwhile, tahdah! Has a bridge camera.