Originally posted by Samsungian I like Mr Demi Moore 's nikon ads. He's enthusiastic. I find them better than a Tennis Star's doggie ads for Canon. I don't follow tennis, whats her name anyways?
Haha on the Mr. Demi Moore... and bigger haha on the Maria Sharapova ad comment. I may have made mention about those ads in the past, but never fully describe the story I have to share in regards to that. I think I will.
The first/original ad was hands down the best, and just like many sequels to movies shouldn't have had more made as they were just weak impersonations of the original; something like the 4rth or 5th sequel being the inclusion of that [her?] dog.
Me, I loved that 1st ads from the 1st time I saw the smiley face she made from tennis balls, and snapped a shot of it. And that was before I discovered that one of my oldest friends I've known & kept in touch with periodically for about 35 years now was the agency's head creative ad designer for the firm that made that ad.
They did everything from conception to execution; they came up with "Make Every Shot a PowerShot". Whatever you have to say about the ads today, that was and is brilliant.
When working with her shooting the ad, his eye height is about up to her nipples!
He's a collector of very old cameras and knows a good deal about them & photography. The CEO or some other high level exec of Canon was good friends with her or something, and
insisted on using her for their ad campaign (backwards, as you normally come-up with a idea & campain then find the right situation & person for it), and not for DSLRs but for the PowerShots. My friend recognized they had a problem:
1) She's a sports star in a high speed action sport.
2) PowerShots are pretty much incapable of taking good shots of her in action.
There was no way they could advertise the cameras being used to take good action photos of her, as noone buying one would succeed in that manner and be pissed @ the false advertising that drew them in. ...Enter, her action to create the static scene of the smiley face made of tennis balls, which she then takes a snap of at the end using a PowerShot.
Brilliant. But it should have ended with that 1st ad. (he's no longer with the firm either as of 2 or 3 years)