Originally posted by HawaiianOnline Wasn't the square format more of a medium format thing? It would be odd if the 645D were released as a 6X6 or 66D....
Yes, it is. And digital medium format -- unless it's some outrageous full-frame design used for -- i don't know? 600 dpi billboards -- isn't going to happen from Pentax.
I have a basic Mamiya 645 system with a few lenses -- I doubt you'd be able to tell the difference between that and a full-frame Canon 5D or 1Ds Mk whatever-they're-up-to.
Pentax predicted that digital 35mm SLR technology was going to get so good, people wouldn't need medium format.
Hasselblad is still betting on it -- but they're not doing so hot these days.
One thing I see people forget a lot when discussing rumors is what's best for the COMPANY -- which is (probably) not what you or I are most interested in.
I want a full-frame body that has a crop mode that offers higher burst rate. To me, it makes sense. If I need a wide view, or lots of pixels, go full-frame, and be forced to use one of my FF lenses. Otherwise, keep it on a low-rez crop format, for extended telephoto reach. I want better AF, and more advanced wireless flash support. I want a Tokina 11-16/2.8 with a Pentax badge on it.
However, that doesn't mean these are things Pentax SHOULD do. Honestly, at some point, as we change as photographers, we need to re-evaluate what our needs are, if they've changed, and if our gear/system provides for it.
...so if I start shooting for 600 DPI billboards, maybe I'll sell my car and buy a Hassy.