Originally posted by jct us101 I've heard just around $10,000.
Thanks! It just seems to me that it would be typical Pentax to have it eventually land at a price point where it becomes an alternative to a FF Nikon or Canon, especially for professional shooters who can write off the expense as a business investment. I could see it easily becoming THE camera for professional wedding, fashion, portrait, landscape, or product photography. Someone had said in another thread that Pentax used to view their 35mm cameras as more of an amateur format and their 645 & 6X7 cameras as their professional format. It sounds to me like they're getting ready to position themselves much the same way in the digital market. It makes a lot of sense when you think about it. Trying to go toe-to-toe with Nikon and Canon in the FF arena would mean a LOT of research and development to even begin to become competitive. And even then it wouldn't be a given that Pentax would have success. It would be much better to continue to tweak the K20D, leap frog over FF and go into medium format where the competition isn't as established, and offer a camera that takes advantage of the legacy lenses that are already all over the market.