Originally posted by RioRico Deviating a bit from the current discussion, I'll suggest that Pentax produce modern analogs of the old budget FF lens kits. Back in the day, a budget shooter might have 3 or 4 or 5 lenses: 28 or 35, 50-55, 90 or 135, with the Fifty and Ninety being f/2 or faster and the others being f/2.8. I'll suggest these APS-C counterparts, in focal length and aperture (for similar DOF):
135/FF -- APS-C
------ -- -----
28/2.8 -- 18/1.8
35/2.8 -- 24/1.8
50/2.0 -- 35/1.4
90/2.0 -- 60/1.8 [macro?]
135/2.8 - 90/1.8
We can round-up those f/1.8s to f/2. And a clear message emerges: Pentax needs to make budget DA or DA-XS versions of these: 18/2, 24/2, 35/1.4, 60/2, 90/2. Price them at under US$200 each, at quality levels equivalent to the A50/2: good but not super-duper. All optical aberrations needn't be corrected, when needed corrections can be applied in PP or in-camera.
I like 'normal' focal lengths, so another cheap winner might be a DA-XS 28/2, analog of 45/2.8. And remember than the upcoming DA-XS 50/1.8 will be analogous to 75/2.8.
I don't say that the above are on my "wish list" (except maybe 18+24mm pancakes) but
I think they might incite some excitement & sales. Sales are good. Greed is good.
Bonjour,
Sounds good to me ... if Pentax/Ricoh
want to gain market share, then "good" budget DA's or DA-XS's would certainly be a positive step in that direction.
Let's face it, most of the DSLR users (probably other than the hardcore's here of PF and other similar forums) don't even know how to use their DSRL correctly ... and they are not IMHO going to plop down almost or over a grand for 1.5 or maybe 2 "upper-end" lenses (read Limited, pricey DA, DA*, etc.) ... It just ain't going to happen 9 times out of 10. So why go against the tide ... there's a real niche here to be exploited, and I would predict that we'll see even more after the upcoming new DA 50 f1.8 ...
Example: I was in the States over the last holidays and a friend had bought his wife over a year or so ago a Nikon D90 with a standard zoom plus a relatively fast longer zoom (don't ask, I didn't pay that much attention). Albeit, that they have a high income level, she
doesn't have the time to invest in order to master this DSLR ... they saw my K-5, how I was using it and asked me more than a thing or two. I was flattered and suggested getting some basics like a lens pen, UV filters to protect, a simple flash, etc.
The truth is that only fanatics (like us maybe) are going to dedicate large percentages disposable income to camera equipment ... and even then it's sometimes hard to justify.
If you want
new customers (plus maybe as well pleasing your current client base) then maybe get them "addicted" to good "budget" glass as suggested by RioRico, and once hooked, they'll go for the obvious upgrades ... better glass, bodies, accessories, etc.
Maybe I'm off base, but I used to work in retail sales plus I sold cars to finance college ... sell 95% of your customers
what they want/need for a reasonable quality/price ratio ... not what the top 5% (or less) are demanding.
Allez ... enough said.
Salut , John le Frog