Originally posted by Pål Jensen The only possible exception as that this viewfinder include stuff thats rather costly and not something everyone will want or pay for. Like a very advanced optically one and perhaps live view in the finder.
A cheaper standard finder like the one the K20D could be for the cost concious.
Yes I did think of that. Its a possibility and it could make it work financially.
A standard 0.95x K20D prism. A 1.0x 'aero-bright'* prism. And a 1.0x times aero-bright prism with built in E.L. display for live histogram and possibly liveview.
Maybe. It would work as long as the extra prisms really added something though. Simply shipping with a K20D prism and having a 1.0x finder wouldn't go down well given that 1.0x prisms are found on several models by competitors. As soon as you throw in a unique feature such as built in E.L. display then you get interesting and can start justifying it as an accessory/extra as no competitor has it anyway.
* some marketing term will be used to sell it I am sure
Further edit: but ultimately you'd want to ship the camera with the best you can get away with at the target price point. If Pentax could afford to sell it with an E.L display finder without breaking its target price point (what ever that may be for this camera, more than the K20D but is this due to the economic conditions or the camera? [bit of both?]) then I am sure it would. Better to get guarenteed sales at the moment, i.e.increasing the number of people buying the camera, than rely on lower sales being offset by people buying costly accessories. But this all depends on the cost of the camera, the cost of the accessory, Pentax's profit margins, and the target price point. None of which we know.
An interesting idea though!