Originally posted by dave sz uhm, according to who? Us, the few hundred people on this forum? They still suck at it. Besides us and a few others, no one even knows/cares about this "ad campaign"...
It does get some articles in some photo and gadget blogs. Besides, it was not supposed to be an official Pentax marketing scheme, only one enthusiastic guy who is "in the know" leaking photos. If it was a real marketing campaign, the dude would've furnished major sites with those blurry pics, instead of putting it on some obscure website.
Besides, we are the intended market for the new camera, anyway, not the mass market looking for their first DSLR. And someone mentioned that at one point, there were upwards of 2000 people looking in these forums, so it's not just a few hundred who are curious.