Originally posted by Samsungian Pentax has done this before, interviews and product announcements in japanese language only.
I got to tell you both Nikon & Canon understand they need to translate information concerning their product announcements. On their forums theres never a mad rush to interpret Japanese Info.
Does Pentax only care to sell to people who understand Japanese?
No nation gets close to hype like the Japanese.
I have known of queues in Harajuku, Tokyo when Japanese brand Neighbourhood had a collaboration shoe with Adidas released. They only had a reported 20 pairs, yet the queue was 1000 strong.
Even the Yakuza had hired homeless guys to get in-line so they could get them and sell them on-line for a tidy profit. I kid you not.
H&M opened its store in Tokyo last year. It was on TV with a countdown on the morning news. A reported 5000 people queued.
The limited releases of K20 Titanium and green K-m are in with Japanese obsession for limited releases and hype.
Believe me, it's cultural.
The poster is designed for the Japanese market in mind, but places like this do the job for others countries.