Originally posted by Enc0der All this confidentiality around the K7 makes me think it's either a really big step ahead, or simply a cover for a really bad joke...
To be honest, I believe that if Pentax had a "winning camera", they would show it to the world.
The fact that they didn't - makes me wait for the new camera just to see if the price of the K20D will drop even lower than the current price...
This is "viral marketing". "Leaking" blurry photos and vague information creates much more of a buzz than if they would come right out and say "hey, you know what, here's our new camera, have this 15 mp jpeg that shows its every feature in crystal clear detail, hope you like it".
They are going to show the camera on the 21st of May. Right now, they're working at getting people excited for their new product before launch, and since there are about 500 threads in this forum alone, it appears to be working.