Originally posted by cpopham Mostly because those of us who don't want it don't want to pay for it. It's exactly the same as how I don't care the K20 isn't FF - if it was, I'd never have been able to afford one.
I think the key difference with your analogy is that video doesn't tack on hundreds of dollars more to the MSRP as compared to an FF sensor. And it's really inconceivable for manufacturers to leave out video from here on out since it's another checkbox on the specs list when comparing models. Pentax can get away with not having a FF body still since a lot buyers are oblivious to sensor sizes, but the lack of video mode is something easily noticed by prospective buyers.
Like I said before, we really can't fight it, so might as well deal with it. We're probably seeing the last few DSLRs without video mode. On a tangential thought, medium format DSLRs and Leica digital rangefinders might not ever have a video mode for quite some time, but you pay much more for those than you would a DSLR with video.