Well, for the last week or two, the craze has certainly been a bit more than what the company anticipated, I am sure. I wonder if those big-heads up in the Hoya headquarter are scratching their asses in attempt to figure out the next perfect move.
One of two things can happen here; one is that of course this is going to be a big hit of ungodly proportion, or, another is that it fizzles out like MC Hummer because of unmet expectations. Even if they the company instigated this whole hooooopola, I am sure that this is not exactly a comfortable feeling. I for one don't think that the company is home free here.
What Pentax needs is an savvy, eye-popping, and rather shrewd marketing move that rides this wave of pre-announcement craze. They may potentially have a hot cake here. What can they do to maximize the profit so that they can increase the R & D budget on the K20D replacement with a new sensor?
Do you guys think that the company have already set the MRSP in stone? Because of this hype, is it still not too late to increase the MRSP to gauge and squeeze every penny out of dumbass like me who openly says I don't care how much it costs? Or, how about lowering the MRSP to below $1,000? That will set the whole damn thing on fire, perhaps.
Maybe what they need is a rebate of about $100 for all limited lenses, even for DA40. Perhaps $150 rebate for DA*'s. Give away battery grips(just kidding). Maybe K7/grip/DA*35Macro LTD/ring flash for $2,000. How about DA*50-135/K7 with 3 yr warranty for $2,000? How about all K7 with all DA* + limiteds + FA limited lenses + grip + ring flash/flash for 7G?
This is an opportunity of a life time for this company.
Then again, maybe not.
Last edited by Nubi; 04-30-2009 at 09:16 PM.