I would tend to assume that as long as video is *there,* those masses who can be sold one based on being told 'you want video' ...aren't going to make their choices based on matters of degres of quality, anyway.
Fact is, I'm often perplexed by a lot of the talk here, as though it really matters to your photos how *much* marketshare our chosen brand might have. As long as they have *enough* to keep putting what I need in my hands, we're good. If they stop doing that in order to 'compete with Canon' by making nothing but consumer hybrids... I'm not seeing any advantage for us, here. If I want a darn 'video Rebel' or can afford a D700 and a pastle of Nikkors, ...I know where to go.
I'm here for a reason, and it's not a p***ing contest.
I'm sure full-frame will be along eventually. Before I can spend two or three times the going rate for a nice fast short portrait FOV, in fact. If I was in a hurry for the latest and fastest, and wanted/was able to spend an extra grand on just a body or sacrifice the important stuff for video, I could have done that with stuff that's already out there.
I'm just hoping Pentax keeps with making my 'niche' viable. Couldn't care less by how much on some stockbroker's balance.