Originally posted by RiceHigh I know Pentax is still unable to make a Full Frame body at this moment, nor they are willing to bear the risk.
So, now they go in another way to compete - make a high grade body with most updated features, the best possible ergonomics and compactness as well as with highest possible build quality, so that it makes itself an unique product with all those valuable differentiating characteristics in the current market. But, it is still an APS-C DSLR afterall!
So and so, what do you think if this would succeed? Image quality wise, I still not believing that any APS-C can beat those of the current Full Frame lines. And price wise, the price difference is not very big. Say, if you pay just a little bit more, even one can get the old Full Frame Canon 5D MkI which can still be bought brand new in the market for the time being. And then for a little bit more, the popular Nikon D700 is there!
All in all, Do you think that Pentax can win in the game and competition? Or, just to continue their life in the DSLR battle field with the new K-7??
I think the way you propose this question is flawed in a similar way to a lot of these threads are flawed, in that you clearly presuppose that full frame is the superior approach, and then try to rationalize Pentax's actions from this perspective.
Here is what I mean. From your perspective, Rice High, the difference in image quality between APS-C and full frame is clear -- so clear that you said "I still not believing that any APS-C can beat those of the current Full Frame lines."
Also, from your perspective a new Canon 5D ($2,000) or a new Nikon D700 ($2,400) are only "a little bit" more expensive than the K-7, which will likely be released at a price somewhere between $1,500 to $1,600.
So from this we can gather that your view is that the difference in image quality between full frame and APS-C is vast and will remain so, and that $500 or $800 in difference is not a lot of money.
The reason I wanted to point out this perspective is that I believe the opposite is true -- most people who make up the DSLR market -- even most photo enthusiasts -- could not tell the difference between a FF and a APS-C picture if you didn't show them a 100% crop, but most of them would view $500-$800 as a significant difference in price. Or you could break this down further and say that even among the small group that can tell the difference between APS-C and FF quality, quite a few will be unwilling or unable to afford to pay the difference.
I think the difference the K-7 will live and die with how well Pentax is able to market it. The K20D is a great camera, but I think Pentax didn't do a good enough job showing people why it was worth buying over the already solid K10D. And that was more of a marketing mistake than anything else -- they let their competitors say what the camera was, rather than creating that impression themselves.
Personally, I would love it if Pentax had a full frame offering just so the people who are willing to shell out the money could feel like they are valued, too. But I also think that a K-7, if the specs are similar to what has been rumored, is a saavy move. It will help them compete with the semi pro offerings from Nikon and Canon, but more importantly it will position them well to battle Olympus and Sony for third in the market, which I think would be a nice accomplishment for a company that many were writing off as dead earlier this year.
I think this could be a good year for Pentax if they don't bungle things (always a possibility). What will decide their future, however, is what they do to stay competitive in 2010 and 2011, and I think full frame -- especially if Samsung develops a sensor and is willing to collobarate again -- could re-enter the picture at this juncture.