Originally posted by Wheatfield Perhaps they are getting some of the wrong kind of attention. It looks like Sony is preparing to introduce 3 new DSLR cameras a couple of days before Pentax introduces the K7.
Sony Alpha 230, 330 and 380: dSLR leakski | Crave - CNET
The K7 introduction might just as easily end up being completely missed in the crowd.
*peeking.* Not really sure, there. That 380 looks like the nightmare scenario of articulated LCDs: oh, great, the viewfinder's *recessed* behind where it folds. People gotta look through those things, once in a while, yaknow.
By the look of that and the numbers, I'm guessing it's not really in the same class as the K7, not for photographers, anyway... the only thing that could interest me in a Sony at this point is that cool finder on the a900, and it looks like they've taken a major step *away* from puttig that in less-beastly models. Looks like it might handle nice, apart from that, though.
As 'viral marketing' goes, I think we're being experimented on.
(And I'm saying this as someone who figures if other companies make something nice, it's better for us all in the long run. Sony's already milked the articulated screen for its shop appeal, and it didn't really help. Call me naive, but I don't really think it's gonna hold people's attention *long,* even in the photo press, as suddenly-video-gung-ho as they are. I saw the a900 come out and was thinking, 'This behavior should be encouraged.' (Besides, how hard could it *possibly be* to cover a crop sensor with 100 percent finder coverage when they could cover most of full frame in the cheapest pentaprism cameras that were the same size or smaller?
Anyway, it could be the K-7 that does the thunder-stealing, if it talks loud enough. )