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05-19-2009, 05:56 AM   #1
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Not k-7 related (but Hoya optimism)

But with demand for digital single-lens reflex cameras forecast to remain solid, Hoya Corp. (TSE:7741) sees shipments of its Pentax brand digital SLR cameras soaring 48 per cent to 340,000 units.
SNE JAPAN DIGITAL CAMERA FIRMS SHOW MIXED PICTURE OF FY09 SHIPMENTS

05-19-2009, 06:04 AM   #2
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QuoteOriginally posted by jeffkrol Quote
But with demand for digital single-lens reflex cameras forecast to remain solid, Hoya Corp. (TSE:7741) sees shipments of its Pentax brand digital SLR cameras soaring 48 per cent to 340,000 units.
SNE JAPAN DIGITAL CAMERA FIRMS SHOW MIXED PICTURE OF FY09 SHIPMENTS
good catch, actual good news. Pentax cameras doom and gloom my a$$.
05-19-2009, 06:08 AM   #3
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QuoteOriginally posted by jeffkrol Quote
But with demand for digital single-lens reflex cameras forecast to remain solid, Hoya Corp. (TSE:7741) sees shipments of its Pentax brand digital SLR cameras soaring 48 per cent to 340,000 units.
SNE JAPAN DIGITAL CAMERA FIRMS SHOW MIXED PICTURE OF FY09 SHIPMENTS
Heh. Someone tell Tom Hogan!

Not to mention all the whiners who complained about the K2000. It undoubtedly underpinned the change in volumes, although they need a facelift soon.
05-19-2009, 06:24 AM   #4
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QuoteOriginally posted by *isteve Quote
Heh. Someone tell Tom Hogan!

Not to mention all the whiners who complained about the K2000. It undoubtedly underpinned the change in volumes, although they need a facelift soon.
As far as I could understand, this is a forecast for the fiscal year 2009, though, I think they have very high ambitions with the K-7!

05-19-2009, 06:26 AM   #5
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they're really are expecting a lot from the K-7...
05-19-2009, 06:38 AM   #6
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I know this hardly counts for much, but on recent shoots, I've really noticed the presence of Pentax.
10 days ago, I went to a traditional festival here in Japan, and by general observation, Pentax was only represented more by Canon.
Hope Hoya stays optimistic, and the users, also.

Regarding the rest of the report, I don't know how well Sony does over here, but I rarely see a Sony camera out and about.
A lot of brand awareness about Sony back home in the UK. Maybe due to the Playstation...I don't know.
05-19-2009, 07:32 AM   #7
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QuoteOriginally posted by gazonk Quote
As far as I could understand, this is a forecast for the fiscal year 2009, though, I think they have very high ambitions with the K-7!
FY 2009 ended on 31st of March I think so these are hard numbers.

Radu
05-19-2009, 07:42 AM   #8
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QuoteOriginally posted by RaduA Quote
FY 2009 ended on 31st of March I think so these are hard numbers.

Radu
Radu, you may be right, but it's a bit confusing, I think I've seen the fiscal year been referenced by both the former, the latter and both years

05-19-2009, 08:00 AM   #9
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QuoteOriginally posted by gazonk Quote
Radu, you may be right, but it's a bit confusing, I think I've seen the fiscal year been referenced by both the former, the latter and both years
Hi, Espen!

I think it's pretty self explanatory: HOYA CORPORATION|News Release and the title is:

Hoya Announces Fourth Quarter and Financial Results for FY2009 ended March 31, 2009

Regards,
Radu
05-19-2009, 08:25 AM   #10
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QuoteOriginally posted by jeffkrol Quote
But with demand for digital single-lens reflex cameras forecast to remain solid, Hoya Corp. (TSE:7741) sees shipments of its Pentax brand digital SLR cameras soaring 48 per cent to 340,000 units.
Good find!

Hoya FY2009 ended March 31, 2009. As does Nikon FY. So maybe, they quote past figures, indeed.

From different sources, I get:
Nikon SLR in FY2009: 3,300,000 (= 34.7 according to Nikon)
This means an overall market of 9.5 million.

Let's FY2009 to mean 2008, and compute a bit:

Pentax 340k (said to be up 48%). There are Olympus SLR figures as well.

So, we got:

Pentax 2007: 230,000 -> 5% ?? (because the 5% figure was quoted elsewhere)
Pentax 2008: 340,000 -> 3.6% (up 48%)

Olympus 2007: 400,000 -> 5% ?? (because the 5% figure was quoted elsewhere)
Olympus 2008: 500,000 -> 5.3% (up 25%)

Nikon 2008: 3,300,000 -> 34.7 %

Obviously, not all figures can be correct ...
05-19-2009, 11:03 AM   #11
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QuoteOriginally posted by falconeye Quote
Pentax 2008: 340,000 -> 3.6% (up 48%)
where did you get those 3.6%?
05-19-2009, 12:15 PM   #12
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Thanks Falconeye

QuoteOriginally posted by falconeye Quote
Good find!

Hoya FY2009 ended March 31, 2009. As does Nikon FY. So maybe, they quote past figures, indeed.

From different sources, I get:
Nikon SLR in FY2009: 3,300,000 (= 34.7 according to Nikon)
This means an overall market of 9.5 million.

Let's FY2009 to mean 2008, and compute a bit:

Pentax 340k (said to be up 48%). There are Olympus SLR figures as well.

So, we got:

Pentax 2007: 230,000 -> 5% ?? (because the 5% figure was quoted elsewhere)
Pentax 2008: 340,000 -> 3.6% (up 48%)

Olympus 2007: 400,000 -> 5% ?? (because the 5% figure was quoted elsewhere)
Olympus 2008: 500,000 -> 5.3% (up 25%)

Nikon 2008: 3,300,000 -> 34.7 %

Obviously, not all figures can be correct ...
Drill Baby Drill Falconeye !

This report details total digital camera sales, unless casio has entered dslr marketplace &

The site tried to take my computer hostage so I clipped data for easier access here:


"TOKYO, May 18, 2009 (AsiaPulse via COMTEX) -- SNE | Quote | Chart | News | PowerRating -- While overall worldwide shipments by the top eight Japanese digital camera makers are forecast to dip only mildly in fiscal 2009 by one per cent year-on-year to 95.27 million units, projections by individual companies show a wide gap.
Sony Corp. (TSE:6758) is the most pessimistic of the bunch, predicting a two million unit plunge to 20 million units in fiscal 2009.

"Rather than lowering prices and increasing unit-term sales, we aim to secure profits even if it means a smaller sales volume," Chief Financial Officer Nobuyuki Oneda said.

Canon Inc. (TSE:7751), the world's top digital camera maker, also expects digital camera shipments to decrease by 1.7 million units to 23.9 million units. The company estimates that sales at its camera division will fall 18 per cent in the current year through December 31.

By contrast, Casio Computer Co. (TSE:6952) and Panasonic Corp. (TSE:6752) see their shipments rising despite the global consumption slump.

Casio forecasts digital camera shipments to jump 23 per cent to seven million units, while Panasonic anticipates 10 per cent growth to 10 million units.

Casio's bullish outlook stems from the popularity of its new products, such as a compact camera that supports continuous shooting at 30 frames per second and a model that enables users to combine still and video images.

Fujifilm Corp., which has been working to turn around its digital camera business, expects its shipments to rise one per cent to 8.3 million units. The Fujifilm Holdings Corp. (TSE:4901) unit is counting on products based on a new proprietary CCD (charge-coupled device), as well as a model featuring a stereo-image function, to help it meet the target.

Nikon Corp. (TSE:7731), the only one among the eight makers to beat initial shipment projections for fiscal 2008, estimates its shipments in fiscal 2009 will slip 3 per cent to 13.4 million units. Because the company is known for its conservative estimates, however, many analysts expect Nikon to upgrade the projections later.

Sales growth for compact digital cameras, which account for 90 per cent of the overall digital camera market, is expected to slow in fiscal 2009. But with demand for digital single-lens reflex cameras forecast to remain solid, Hoya Corp. (TSE:7741) sees shipments of its Pentax brand digital SLR cameras soaring 48 per cent to 340,000 units. And Olympus Corp. (TSE:7733) projects a 25 per cent jump in shipments of digital SLRs to 500,000 units.

(Nikkei)

For full details on Sony Corporation ADS (SNE) click here. Sony Corporation ADS (SNE) has Short Term PowerRatings of 6. Details on Sony Corporation ADS (SNE) Short Term PowerRatings is available at This Link. "
05-19-2009, 04:08 PM   #13
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QuoteOriginally posted by gazonk Quote
where did you get those 3.6%?
Ok, some of the figures cannot be quite correct, because Pentax was weighted 5% in previous years and this doesn't come out here.

But nevertheless, compute for yourself.

Pentax 340,000 & Nikon 3,300,000 / 34.7% => Pentax market share %.

Compute for yourself.
05-20-2009, 09:45 AM   #14
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Sounds great. This K7 buzz has really surprised me. Most Pentax sites couldn't cope with the pressure, and the interest have been massive.

I joined forums, just prior to K10. And while there was a spark of enthusiasm; it was to start with primarily from within Pentax community. But this K7 really has the potential to hit it big. A step up from K10/K20 on the specs side.

I think we'll see many K10 and K100 users upgrading, or getting a second body. And with sealed kit lenses, many more from outside will notice the special Pentax angle
05-21-2009, 06:24 PM   #15
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Count Me In

Pentax has offered up "The Game Changer"

Heck, even without articulated viewscreen I'm pretty impressed.

QuoteOriginally posted by Jonson PL Quote
Sounds great. This K7 buzz has really surprised me. Most Pentax sites couldn't cope with the pressure, and the interest have been massive.

I joined forums, just prior to K10. And while there was a spark of enthusiasm; it was to start with primarily from within Pentax community. But this K7 really has the potential to hit it big. A step up from K10/K20 on the specs side.

I think we'll see many K10 and K100 users upgrading, or getting a second body. And with sealed kit lenses, many more from outside will notice the special Pentax angle
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