That's exactly what makes me mad. They're going to replace the excellent, very expensive 31/1.8 with an excellent, very expensive 30/1.x.
I'm with Dafiryde again: IQ is much more important to me than build quality. What good is a perfectly built lens when I can't afford it?
Why don't they keep the 31/1.8 for those who demand the highest quality and come out with a 30/1.8 with inferior build quality for those of us who don't want to pay $800 for a simple, normal prime?
And you know what, if they sell 1,000 of those at $200 vs. 100 of the 31/1.8s at $800 (not real numbers, just an example), then they'll come out ahead. It's a question of volume.
I know Sigma has the 30/1.4, but it's such a controversial lens and not well-reviewed in Pentax mount here.
It seems so frickin' obvious to me: an affordable, fast, high quality, "normal" prime.
Earth to Pentax!