Originally posted by Buddha Jones Not so fast, there have been Mini TV ads, I remember the one with the next door neighbors competeing to see who can get the most tricked out cooper, then there was th whole bulldog series, the of course the whole Italian Job movie.
Maybe more recently, but when the brand/car was introduced to the US in 2002 there was no TV:
Read this Case Study. The marketing budget wasn't large, and the agency found more cost-effective ways to get the brand out there. It didn't hurt that the car was very different than everything else out there or that the agency played that to the hilt.
TV is expensive, and probably not the best use of Pentax marketing $$$.
The Italian Job was not advertising, it was brilliant product placement.
Pentax needs a really smart interactive agency to re-launch the brand to the wider population. Or they can just hire me