Originally posted by feronovak I just hope it's not too late for Pentax.
Oh, please! Why must every ounce of positive news be immediately met with hints of doom and gloom? I'll repeat what I wrote elsewhere. Pentax is a fairly sound corporation with money in the bank, reasonably strong sales, and relatively robust profits. At the same time, it has considerable assets to build on in multiple markets. If Pentax were not so profitable with so many assets, companies like Hoya would not be so enthusiastic about a merger. Pentax is seeking ways to increase profits and reduce losses, which is nothing new since they've done it in the past by adding and discontinuing products. There is simply greater emphasis on profit/loss at the moment due to the ongoing ambitions of Hoya. Pentax seems to be moving in the right direction. It's business decisions appear sound. The company has had moderately good success with the K100D series and K10D, with the release of additional models planned within a few months. Press surrounding the company and it's products have been positive overall. In the end, the company faces challenges (what company doesn't), but none of it seems to involve doom and gloom for Pentax.
This award is an outstanding achievement for Pentax, as is the European award. Along with Pentax, K10D camera owners can also congratulate themselves for their exceptional taste in choosing a winning product. And don't forget to mention these awards to every Canon and Nikon user you meet - while looking down your nose disapprovingly at their cameras, of course.
stewart