[jct us101]

Or the black with the blue grip.

Or the black with the tan grip.

Or the brown with any grip.

Or any of them that aren't pink.

Gah! I want them all.

Ok well mostly just the black with the yellow grip.

[DanLoc78]

the color creator is just to have fun with right? you can't actually order them in those colors can you?

[equinox]

Looks like in Canada we have a choice of Black. Well that is the colour I like, however a red two lens unit would look interesting.

[nosnoop]

the color creator is just to have fun with right? you can't actually order them in those colors can you?

Oh yes, you can - for Japanese users. That is actually the official custom build order site. And they will add more grip colors and lens colors selection too.

[Mister Guy]

Just got the marketing email from Pentax USA. Looks like they are putting the K-x firmly as the entry level model:

Choose a camera that redefines the entry-level digital SLR category. The PENTAX K-x offers Live View, HD video and photographic performance that challenges higher-end models. Since there's no rule that SLR cameras must come in one color, try the K-x in a choice of white or black, as well as special, limited-edition red and navy.

Only giving us the four color options though. We don't get to be schizophrenic skittles over here.

[jct us101]

Boo! How much more would it end up costing me if I bought one in Japan?

[falconeye]

Eventually, I do now understand ...

Pentax must be planning

Pentax flagship stores

in major cities worldwide. This all of a sudden explains two things:

1. The withdrawal from "el cheapo" photo shops
2. The selection of 100 colors for K-x

Fig.1 "Leica Ginza" – Leica Camera’s first flagship store in Tokyo

Imagine the showcase of all 100 color combinations in these flagship stores. Will attract the masses to have a look

[Nass]

Eventually, I do now understand ...

Pentax must be planning

Pentax flagship stores

in major cities worldwide. This all of a sudden explains two things:

1. The withdrawal from "el cheapo" photo shops
2. The selection of 100 colors for K-x

Fig.1 "Leica Ginza" – Leica Camera’s first flagship store in Tokyo

Imagine the showcase of all 100 color combinations in these flagship stores. Will attract the masses to have a look

Seriously - Pentax arn't the only company cutting down on distributors/dealers, I deal with several in my day job that are doing the same thing. And funnily enough those have just upped prices too, quite significantly. Given the current financial climate, maybe they're doing it to limit exposure to distributors holding large stock amounts... those distis could go bust leaving Pentax seriously out of pocket. They don't want that. And the price rise, whilst uncomfortable for consumers, is a fairly sensible tactic to maintain those revenue projections (and thus to be able to stay in business!).

Looks like a cracking little camera I think, and perfectly timed for the Xmas sales boom. From a marketing perspective you really could absolutely *massacre* the opposition with it... with 'green shoots' approaching in the economy, a colourful little camera that contrasts with everyone else's black number injecting some colour back into people's life, heck I could build a whole camera campaign on the back of this. Also all these colours, if I were them I'd make plastic dummies that look very much like the real thing and send pack of 25 of these in cool colour combinations to the dealers as hugely eye-catching point of sale displays. But also 1 real one so they could try the real thing. The possibilities with this are REALLY endless, I'd love to be doing the marketing for it

And the fact is, for those who poo-poo this as gimmicky and low end, well you do need the profits brought in by volume sales in lowend stuff to support high end R&D!

[ismaelg]

No, no, no. I said Blue with Yellow grip. Not the other way around....
What? What do you mean that combo is not offered? Get me your supervisor...
hello?..... Hello?........ HELLO????

[falconeye]

No, no, no. I said Blue with Yellow grip. Not the other way around....

With Red or Pink kit lens, sir? Sir? ... SIR??

Also, the Red one with White grip and Blue lens will be very popular in the US

[rparmar]

Another rumor for 77 Limited!
What is your choice

Thank you for this! Very good sense of fun displayed.

[RBellavance]

Looks like in Canada we have a choice of Black. Well that is the colour I like, however a red two lens unit would look interesting.

I noticed there were no colors listed on Pentax.ca (and the K-x is not even on the front page of the site, it still show "the new K-7"...

Seems to me a red/white combo would be a great seller here. Or maybe blue/white would sell in the province of Québec

[rparmar]

Or maybe blue/white would sell in the province of Québec

Yes, but only if the menu did not allow English as a language.

;-)

[chillgreg]

Are the Pentax marketing execs that THICK that they won't release the amazing colour range worldwide? What an amazing and unique advantage over their competitors! Isn't the female photographer a primary target market? I wonder why the car/mobile phone/mp3 player (Apple) companies tailor their colour choices to the female taste? Duh!!!

And the two colours they are releasing are 'limited edition'. What a bunch of drongos!

[Leo Miyanaga]

101st color.

http://dc.watch.impress.co.jp/img/dcw/docs/316/586/pentax_26.jpg


Black, White, Purple, Blue, Yellow, and Red with Black grip.

http://dc.watch.impress.co.jp/img/dcw/docs/316/586/pentax_34.jpg