Originally posted by Arpe Sounds very dangerous. If they keep on bringing out new models every 6 months I wonder if that's a good thing or a bad thing? Hmmm.
Well, they weren't saying every 6 months for DSLR cameras, (they were for P and S), but their point was that perhaps in the past that they had gotten too bogged down in the details, or research, or market testing, and by the time they released a camera it was already behind the curve so to speak, so the new approach, encouraged it seemed by Hoya was to think it, make it, then critique it---and they seemed to have some evidence behind them to make a good case for that approach.
I guess the talk could be summed up by:
#1 goal: Increasing profitability
The method: more active approach to getting cameras out, creating synergy and consistency in the line, targeted marketing and "responsible selling" telling dealers hey our cameras aren't for everybody, let's get them in the right hands.
And again the mood was very positive, excited, and optimistic, and further the approach is working, financially headed in the right direction, love the reaction to the K-7, etc.