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FYI:

I tried to register my extended warranty for my new K20d online at the web address listed in the tri-fold card and there was no place to register the warranty on that page.

I called customer service and they told me they just changed the warranty policy 3 weeks ago. You no longer have to register it within 30 days or lose it.

In fact, you do not need to register it at all. Just keep the card and send it in if you need service.