Originally posted by geomez If Samsung can make a good smartphone, a good camera, a good clothes dryer, and a good refrigerator, I don't see why Pentax couldn't build a good version of any of those things if they wanted to. They just don't seem to want to.
True, but the structure and the resources that Samsung has at it's disposal is tremendous. So Pentax has focused itself on cameras. I don't think Pentax making their own smartphone is the answer. Because then Pentax has to break into an already cluttered market and that will take money, lots of it. Partnering with say LG, or Apple, will provide the engineering knowledge and marketing presence that Pentax lacks, especially in the mobile electronics area. I say Apple because the iPhone camera development, minus sensor of course, has been in house. Sony's been working really aggressively at reestablishing its presence, for me the Xperia ZR being the first real waterproof smartphone is a huge breakthrough. Apple will need to respond at least weather proofing the next iPhone. An LG partnership i think is less desirable as I feel their presence is not a significant as Apple and they do need some expertise on rugged weather resistant electronics, Pentax Ricoh does not have any competing segments as well so a mutual partnership seems quite possible... just my .02 :-)