Originally posted by Pål Jensen You got it complete wrong. Why would anyone want a Mamiya or Hasseblad if they could buy a Pentax? The Pentax 645D is ultramodern DSLR, not a old relic with an add on back. It is a K-7 with 39mp sensor.
Besides, the 645D will be cheaper than the competition. It is a field camera not a clumsy studio tool. It the same size as a K10D with battery grip; smaller than the pro Nikon and Canon bodies. The lenses are much cheaper and more numerous both is volume and types than the MF competition.
If it cost $10 000 or less, Pentax will have a hard time making enough of them.
Yes Hasselblad makes and sells digital backs for their V system classic square format camera (and is that a bad thing to be backwards compatible?) but the H series is a modern autofocus camera. Mamiya has constantly updated their 645 and both systems are just as capable to work in the field as any new camera from Pentax.
Pentax's sucess in the MF digital field will depend on how sucessful the camera is in actual operation, the availablity of lenses and price not on bad mouthing great equipment made by other manufacturers. The Mamiya camera and back are in the same price league as the D3X but obvious each have different strenghts. The H system Hasselblad is far above in price that what Pentax will come out with and the latest CFV back for the V system is targeted to those who are committed to the old relic and what to add a digital back in addition to what they already have. I am one of those who do not see how a digital Pentax would do anything I could not do with my relic of a Hasselblad for what I use the 'blad for. Landscapes are not fast moving, I often do not need to use a light meter and I shoot for a square image. I could see myself someday buying a digital back for my relic.
Having said that I am excited about the Pentax 645 and wish them nothing but success and there are people who would be much better served for thier type of photography with the Pentax digital 645 than with the Nikon D3X or the Canon whatever Mark whatever (can never keep track of their models). Both of those cameras are supposedly great cameras only using the Nikon once. The point is that these are all good cameras and the Mamiya is the only real competition for the new Pentax in size and price. A successful MF Pentax spells good for those who use the smaller cameras as it will mean more exposure in the trade and taken more seriously.
Nikon has been rumoured to be thinking about medium format cameras for a couple of years and that is not a stretch as they have in the past made both medium and large format lenses.
The Mamiya 67 models might be more studio models than field models but in other forums I am on many use them in the field, the Mamiya 645, the Hasselblad H system which is also a 645 and the classic (read relic) Hasselblad V system are all excellent cameras in the field, perhaps not in sports photography but I used to go shooting with someone who did wildlife photography of hawks and eagles with a 'blad. The Pentax looks like it too will be a great field camera with a place in the studio.
As far as timing I think that Pentax is not too late. A couple of years ago perhaps they would have been as there was a large amount of medium and large format photographers converting to digital but now a think there will be a move from FF digital to medium format for many who do not need the fast frame rates to shoot landscape and can take advantage of where MF shines. And sensor prices have dropped so MF is now competetive whereas it was less so a few years ago. Even if I never buy one I think and hope that they have a potential winner there.