The French version carries three awards represented in the last sequence:
1. Top Achat, Reponses Photo (top buy)
2. 5 Stars, Chasseur d'Images
3. Lauréat 2010 - meilleur produit numérique, Le Point (best digital product)
The ads are posted by youtubers "PENTAXDACH" and "PentaxFrance". Both have little other content. We must see the early days of new marketing activities. Both seem to be authentic Pentax accounts.
PENTAXDACH should be read as "Pentax D A CH" or PentaxGermanyAustriaSwitzerland which is the German-speaking part of Europe. DACH is marketing slang like EMEA for EuropeMiddleEastAfrica (used by some US companies).
BTW, the English language version is here:
[YT]http://www.youtube.com/watch?v=dMY2oa9qbeo[/YT]
by youtube user pentaxhr with tags "MASTER UK 1080". "pentaxhr" seems to mean Pentax Croatia.
I agree that 60s is very long for a TV ad. However, some TV ads in Germany run this long. It is rather common to launch a campaign to run a full 60s ad a few times and then run shorther versions, 30s or 15/20s, to keep the ad in memory.
And while I agree that the ad is nice I must also say that it is just that, nice. The desert ad by Pentax made in the fifties was great.
Let me bring our old thread to your attention:
https://www.pentaxforums.com/forums/everything-else/29860-ads-pentax-should-run.html