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12-02-2009, 04:42 AM   #1
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Stylish little video ad for K-x

A stylish short German[?] video ad for the K-x.

'Story by Emilie'.
http://www.youtube.com/watch?v=UOR-qVVcG5k

[YT]http://www.youtube.com/watch?v=UOR-qVVcG5k[/YT]


Pentax K-x = the camera for young hipsters and fashionista seems to be the message. Not a bad message I suppose.

Looks like it may also be part of a series, in the vein of the '100 colours' 100 people ad concept you can see on the Pentax Japan K-x minisite.


Last edited by rawr; 12-04-2009 at 02:39 AM. Reason: Fixed up the direct YouTube embed
12-02-2009, 05:32 AM   #2
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So much for Pentax being a photographer's tool.
12-02-2009, 05:33 AM   #3
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That does look pretty cool.
12-02-2009, 07:26 AM   #4
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QuoteOriginally posted by ftpaddict Quote
So much for Pentax being a photographer's tool.
This is about marketing being a marketer's tool--which, if Pentax is the advertised product, is nice. And yes, the video is cool--even if I'm not in the category of people to which it appeals.

12-02-2009, 08:18 AM   #5
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I think when Pentax claws up some market share, we can start getting proud.

Besides, hipsters have a lot of cash, and are easily separated from it. That...that reminds me of some old adage...
12-02-2009, 08:21 AM   #6
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Cool ad and I hope we see a lot more of this, particularly in the US and on TV.
12-02-2009, 08:30 AM   #7
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Nice little advert, hopefully we will see more.
12-02-2009, 08:43 AM   #8
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There we go, Pentax. That's more like my suggestion from a few weeks ago on Ned's blog.

12-02-2009, 01:06 PM   #9
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This is exactly the group of people they should be marketing the K-x to. Young, hip people who are prepared to spend money to stand out from the crowd. People to whom Nikon and Canon are too mainstream.
12-02-2009, 01:53 PM   #10
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Pentax...bring it over to advertise in North America.
12-02-2009, 02:03 PM   #11
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Fine stuff
12-03-2009, 09:54 AM   #12
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Too bad about the jello effect.
12-03-2009, 11:57 AM   #13
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I can pretty much guess what the words in german are describing, but the 3rd and 4th string of words... something about the SR and then something about it being compact?

still, neat ad

and in regards to poster #9 Kevin, that's kinda why I bought my K10d, wanted to stand away from canon and nikon... though i'm def. no hipster! I just liked Pentax were different and not every tom dick and harriet had one...
12-03-2009, 12:20 PM   #14
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QuoteOriginally posted by Shaloot! Quote
I can pretty much guess what the words in german are describing, but the 3rd and 4th string of words... something about the SR and then something about it being compact?
In-body IS, and simple and compact.

QuoteQuote:
and in regards to poster #9 Kevin, that's kinda why I bought my K10d, wanted to stand away from canon and nikon... though i'm def. no hipster! I just liked Pentax were different and not every tom dick and harriet had one...
I'm just saying so-called hipsters are probably more sensitive to these kinds of sentiments.
12-04-2009, 02:27 AM   #15
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A French version of the 'Story by Emilie' Pentax K-x video appears:

http://www.youtube.com/watch?v=eXqrsh7GQkc

[YT]http://www.youtube.com/watch?v=eXqrsh7GQkc[/YT]

An English language version must also be out there...

Last edited by rawr; 12-04-2009 at 02:36 AM.
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