Originally posted by falconeye
It actually doesn't change our conclusion (I think we agree that FF will come but not in 2010).
However, this really shouldn't be this difficult to achieve: Most Pentaxians and me (and many others) hate the bulk brought by digital FF cameras.
Falk,
I am firmly seated in your camp. There is little to be gained at this time if Pentax ventured into the FF market. It might sorely undercut the STATEMENT and IMPACT that an (advanced) amateur 645D, low priced (relative of course) camera would make in the DSLR market. Clearly, Pentax would be the giant in the field if the camera functions as Hoya seems to say it will.
The product placement offered by the 645D, the high quality (even if some don't like the sensor) of the K7 and the Best Bang For The Buck of the KX, will allow Pentax/Hoya to have a platform to offer a professional level FF some 18 months down the line if they so decide.
There is little doubt in my mind, from a marketing point of view, that there will always be competition in this industry. As you noted, as these sensor prices drop the reality of FF may well become the defacto standard of all DSLR's.
Only two years ago the sensor (thought to be offered in the 645D) was a $30,000sensor. FF will not be a financial liability to Pentax. It's just a matter of Pentax choosing the time and place.
Stephen