Originally posted by Damn Brit Sony are trying to take everyone on whereas Pentax are just focused on increasing their market share.
Definitely.
Pentax are focused on improving Pentax products more than making a camera with only one intention to beat Canon or Nikon.
With the K-x, Pentax has a camera to rival, or even beat the other brands at that price range.
Someone commented on DPR that the sales were down to the colours available.
Sarcasm could have been lost in the post, but the K-x can back itself up and isn't just a cool-looking camera for the hipsters.