Sony did not kill off anything, they bought the camera division of Konika Minolta Corp, not the whole company. There were not entitled to the name in the first place, Konika Minolta still exists.
Secondly the infighting between Konika and Minolta camera engineers was in full swing when Sony took over. By all accounts many people left and went to work elsewhere including much of the original talent.
And thirdly their entire model strategy has been lacklustre and incoherent. The gap between their entry level cameras and top end FF cameras is a yawning chasm. Not a single one of their cameras has movies and all have worse noise perfomance than other cameras using the same sensors.
There is nothing wrong with the Sony brand name per se, but there is a lot wrong with their disfunctional camera division. The best thing they have come up with is a downgraded version of an existing camera for die hard FF nuts which sells in mere handfulls. WHolesalers in the UK cant give the things away because dealers dont want to stock them.
In the meantime they keep promising a mirrorless camera but to no avail.
The irony is, half the people on this forum have been urging Pentax to follow exactly the same strategy. Thankfully, Pentax ignored them.
Originally posted by Art Vandelay II I don't know if I'd say that. Sony only has one DSLR in the top 50 of Amazon whether it be APS-C or FF. Sony simply isn't doing very well in the DSLR business period (which is probably why they're so eager to start an EVIL system). I don't know if you can draw any parallels between Pentax and Sony. Pentax and Olympus maybe, but not Sony. I absolutely love the A850, and if it were a Pentax I'd be all over it, but I have a very hard time bringing myself to buy a Sony camera despite how much I like it. I still think Sony messed up by removing the Minolta name. Photographers can be passionate about their brands (this forum is a perfect example), and Sony killed off all of Minolta's history with a simple name change.