Originally posted by bunegg with ff price dropping the market will gradually shift towards ff.
Don't know, I wouldn't bet on it. My hunch is that lenses are actually the cashcows for companies like Pentax - you want your purchasers to buy the dslr at 500 in order to make sure they buy lenses worth 2500 over the next 3 years. Most
recent purchasers of Pentax are aps-c dslr users and they've bought aps-c dslr lenses (ie not FF). So for them, they'd have to replace camera AND lenses which is a hefty investment. How many would be willing, what are the projections.
The people whom FF works great is people with lots of old 35mm FF lenses. The question is if you develop a FF digital body for them would they buy it (at say 2k with maybe 500 profit?) but also be a guarantee of further lens investment, or would they use the old lenses? Ie are they likely to be a good revenue source for Pentax. OR, as a company, are you going to make more profit by releasing a 645D, which by all accounts is nearly developed, at say 10k, with 2k? profit. Personally I'm thinking the latter.