Originally posted by GeneralBenson To make room for a third line between K-x and K-7...?
Seems like a logical move to me. The benefit of the K-x always was the fact that Pentax could reuse the R&D from the K-7 and the body of the K-m, so it probably didn't cost them that much to make. Also, the more they drop price of the K-x, the more they can drop the K-7 price, which would allow another model above the K-7 to be released. It all depends on what they are planning to do with these new cameras.
I'm sure they would have loved to keep the price of these cameras higher for longer, however. When they say things like [paraphrase] "profits are down due to competitive pricing in this sector" I bet this is the sort of thing they are referring to.