Originally posted by ghelary I think in fact that the timing is just right.
FF cameras are slowing coming out of the pro and rich amateur segment. Those populations will need a new toy to differenciate from the "crowd". I'm thinking here in particular of wedding photographers that was one of the traditional target for MF and who face the concurrence of "Uncle Joe" who is upgrading from his Canon 40D to a new, shinny 5DmkII. The equipment answer seems ridiculous when quality of pictures shall make the difference, but we're speaking of marketing here... On a more objective side, dynamic range and high flash sync is critical in this task. MF have a much higher DR at low iso and pixels coded with more bits (up to 16 pn the latest backs)
Hasselbald and Leaf are still very expensive for this kind pros who don't always have easy access to renting.
Given the fact that Pentax is still a MF recognized brand (speaking about people who do or used to do MF) entering the maket now (of D-MF) is a smart move imo.
Regards,
Guillaume
A pro (especially in the wedding business) wants results.
His customers don't care what equipment he uses but they care about the quality of his work.
He needs reliability, responsiveness and IQ in all circumstances.
While film MF did get pro photog in these days a big increase in IQ in difficult conditions (smaller grain), you also have to remember that going MF was about the only way to get detailled and "grainless" A3s back in the days, especially above (God forbids) ISO 400.
Now, current digital cameras (not even speaking about FF here) offer detailled and smooth prints up to A2 even at ISO 800... what will the happy couple do with their 40MP images? A couple of 4x3m billboards to hang in their neighborood?
Digital MF is mostly used for pack shots / product shots, not even for landscape photography and much less for professional wedding/event or fashion (ask Benjamin K. if he is going to buy one of these and why...)
I don't think any professional would get caught in the "I need a bigger, more "professional looking" camera than uncle Bob" conundrum: they are too professional for that... especially at $8000 for a starter kit.
If, for some reasons, he needs such a camera, he'll probably want to rent one for the occasion.