I logged to my Amazon account this AM and every one of the vendors for the DA 50-135 SDM is priced between $900-$1000 (around $935-$999). I know Amazon plays pricing games for individual users so it could be just me seeing the jumps...and I am talking they jumped from ~$819 YESTERDAY to near to a grand today. Of course this could also be part of the rumor the 50-135mm was d/c'd recently as well.
That coupled with an increase in an increase in the K7 bodies to over ~$1000-$1120 after a few started showing up under the $1000 price point recently, it has me pondering something. I have a twitch that Pentax is doing some "brand dilution protection" (gawds they do come up with buzz word phrases which mean squat nutthin'...) because they are close to spinning off the camera division to some 3rd party with the announcement coming around the time of PMA. By now reducing prices it is supposed to show an illusion of value and if they decrease prices NOW, then the buyer could argue the brand is worth less based on the price point, no matter if they are selling lenses, bodies and other gear better as prices decrease.
Of course I have not been around Pentax long, so this could all just be the normal cycle, were it the camera bodies alone, I would blow it off...but a lense price jump of ~1.16x (roughly a 16% increase overnight) combined with the total lack of downward body price movement PLUS the looming PMA here in SoCal in April has me curious and speculating....something is happening, or at least might be happening and HoyaTax is using current retail prices to make the brand look better to stock holders of whoever is trying to buy the brand/DSLR-division....
While there has been a lot of speculation about Samsung...to me the dark horse might just be Sony...especially given the sudden use of the Sony sensor and it's quite positive results in the KX.
Last edited by brecklundin; 02-14-2010 at 12:26 PM.