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02-23-2010, 03:31 AM   #1
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Interview: Ned Bunnell, President, Pentax Imaging

You can read the article here: NEWS! - Digital Cameras, Digital Imaging, Digital Photography, Digital Scanners

I find it pretty interesting and reassuring that Pentax will do better in the future and deliver god quality products at affordable price's. I can't wait the successor of the K7 and this time it may satisfy almost all pentaxians complains (including mine ).

02-23-2010, 03:48 AM   #2
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QuoteOriginally posted by seliscan Quote
You can read the article here: NEWS! - Digital Cameras, Digital Imaging, Digital Photography, Digital Scanners

I find it pretty interesting and reassuring that Pentax will do better in the future and deliver god quality products at affordable price's. I can't wait the successor of the K7 and this time it may satisfy almost all pentaxians complains (including mine ).
Well, we didn't learn anything really in this interview.

Nothing about the partnerships of Pentax with Samsung or any other company. Nothing about next generation of bodies and lenses. Just that we'll have more and more colors...

I'm ok with the colors, but, I was looking for info on the evolution of the system.
02-23-2010, 04:03 AM   #3
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Indeed, this could well be an interview taken at any stage after the K-x came on the scene - so I'm with ghelary on this one.

A bit of an anti-climax - but what can we expect from a media interview?
02-23-2010, 06:59 AM   #4
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QuoteOriginally posted by seliscan Quote
I find it pretty interesting and reassuring that Pentax will do better in the future and deliver god quality products at affordable price's.
Good, because I was sick of the amazing quality of my K20d. From now on, only God quality will do.

02-23-2010, 07:42 AM   #5
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"and above all else you need to make a commitment for doing the right thing"

How does this fit in with the failure that is SDM I wonder?

02-23-2010, 07:50 AM   #6
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I disagree with some of the previous posts.

I think it was an excellent interview. It cleared things up a bit about Pentax and Hoya's relationship. I for one was thinking Pentax would be sold off.

I also like what I hear about Pentax's business plan....both profitability and the fact that new competitive products will be coming out more often then before.

I am also happy to have my understanding of the success in sales of the new Pentax KX confirmed, although I have read about this from other sources.

I like the analogy of Pentax to Apple and the focus that comparison invites.

I now have a cleared picture of the Samsung- Pentax and Hoya- Pentax relationships, which has been one that I needed clarity.

It's also a good thing to read about the Hoya need to ensure all divisions are successful and that they seem willing to provide the support for this to happen and that it is happening already in a tight economy.

All in all a worthwhile article.
02-23-2010, 08:17 AM   #7
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QuoteQuote:
We continue to partner with them on Samsung’s SLR lineup.
Clarity? Does "Samsung’s SLR lineup" still exist? So, will there be any relationship left at all?
02-23-2010, 09:26 AM   #8
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QuoteOriginally posted by lesmore49 Quote
I disagree with some of the previous posts.

I think it was an excellent interview. It cleared things up a bit about Pentax and Hoya's relationship. I for one was thinking Pentax would be sold off.

I also like what I hear about Pentax's business plan....both profitability and the fact that new competitive products will be coming out more often then before.

I am also happy to have my understanding of the success in sales of the new Pentax KX confirmed, although I have read about this from other sources.

I like the analogy of Pentax to Apple and the focus that comparison invites.

I now have a cleared picture of the Samsung- Pentax and Hoya- Pentax relationships, which has been one that I needed clarity.

It's also a good thing to read about the Hoya need to ensure all divisions are successful and that they seem willing to provide the support for this to happen and that it is happening already in a tight economy.

All in all a worthwhile article.
I don't know if its naivety or you not being used with corporate bullshit. But those statements clearly means nothing new. There is no change in the present discourse of Hoya. "Pentax has to be profitable", that's the motto they have been saying from the start, nothing new here, and nothing really surprising.

You may have had the wrong picture with all those "Pentax is doomed" threads, but the information back then was exactly the same as in this interview. And it says nothing about how Hoya considers the future of Pentax camera division.

Anyway I wouldn't expect any particular revelation from Ned Bummel. US is not on the priority list of Pentax, and I doubt that he is the repository of much confidential information (at least until commercialisation is to be organized)
  1. Did we learn anthing about the name of Pentax partners ? (appart from Samsung)
  2. If Pentax keeps loosing money (they're almost even at the moment), under which delay will Hoya take a decision ? And what decision ?
  3. Will Pentax continue to integrate Samsung sensors ?
  4. What about the upcoming Pentax 645D ?
  5. Any news about lens roadmap ?
  6. What about the future body lineup ? How many bodies, which calendar ?
    And the ultimate Pentax forum troll:
  7. Will Pentax release a FF camera and when ?

Clearly, it is not in the politics of Hoya/Pentax to reveal those informations. So I'm not surprised of not having it. I think you are over interpreting what Ned said regarding the status Pentax within Hoya.

Guillaume

02-23-2010, 09:36 AM   #9
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QuoteOriginally posted by ghelary Quote
If Pentax keeps loosing money (they're almost even at the moment), under which delay will Hoya take a decision ? And what decision ?
Since Pentax Japan is profitable - see Hoya's financial reports, maybe he's talking about Pentax Imaging?
02-23-2010, 09:59 AM   #10
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Interesting interview anyway.
02-23-2010, 10:03 AM   #11
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QuoteOriginally posted by froeschle Quote
Clarity? Does "Samsung’s SLR lineup" still exist? So, will there be any relationship left at all?

On the Samsung US website, they still list the GX-20, as their only dslr offering.

This raises an interesting question. Is/was the GX-20 built by Pentax for Samsung, or was it built in a Samsung factory, using Pentax designed parts? Secondly, is the GX-20 really still in production, long after the Pentax K20D has been discontinued, or does Samsung simply have a warehouse full of them somewhere, that they're trying to sell off?
02-23-2010, 10:35 AM   #12
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QuoteQuote:
On the Samsung US website, they still list the GX-20, as their only dslr offering.
I think there are neither Samsung branded Pentax cameras nor lenses still in production. Samsung even does not repair defective GX-10/20 units in Germany anymore. Instead of that they refund money for the camera (see e.g. Samsung Service - Reparatur GX20 - DSLR-Forum). The same may hold true for the corresponding lenses.
02-23-2010, 10:43 AM   #13
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Interviews like this is like political promises before elections. They are great for filling empty spaces.
02-23-2010, 11:49 AM   #14
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AFAIK the "Samsung" DSLRs were made by Pentax, in the Pentax factory - Philippines. Lenses were assembled in Vietnam, again, by Pentax. Easy to check, if any of you have the GX20.
02-23-2010, 05:24 PM   #15
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QuoteOriginally posted by ghelary Quote
I don't know if its naivety or you not being used with corporate bullshit. But those statements clearly means nothing new. There is no change in the present discourse of Hoya. "Pentax has to be profitable", that's the motto they have been saying from the start, nothing new here, and nothing really surprising.

You may have had the wrong picture with all those "Pentax is doomed" threads, but the information back then was exactly the same as in this interview. And it says nothing about how Hoya considers the future of Pentax camera division.

Anyway I wouldn't expect any particular revelation from Ned Bummel. US is not on the priority list of Pentax, and I doubt that he is the repository of much confidential information (at least until commercialisation is to be organized)
  1. Did we learn anthing about the name of Pentax partners ? (appart from Samsung)
  2. If Pentax keeps loosing money (they're almost even at the moment), under which delay will Hoya take a decision ? And what decision ?
  3. Will Pentax continue to integrate Samsung sensors ?
  4. What about the upcoming Pentax 645D ?
  5. Any news about lens roadmap ?
  6. What about the future body lineup ? How many bodies, which calendar ?
    And the ultimate Pentax forum troll:
  7. Will Pentax release a FF camera and when ?

Clearly, it is not in the politics of Hoya/Pentax to reveal those informations. So I'm not surprised of not having it. I think you are over interpreting what Ned said regarding the status Pentax within Hoya.

Guillaume
I've had Pentax SLR cameras (and others, including Leica and Mamiya medium format) for over 40 years, used to work in the publishing field and years ago I earned my bread through photography...I wouldn't say I was naive or not aware of corporate manipulations.

In fact it appears to me that you are cynical without any real reason. It would be the height of naivete to expect any high ranking executive in a casual interview to lay out detailed plans about future company direction and products as you apparently would wish Ned to trot out.

There will be new products...of that I'm sure and when the time comes to introduce them to the consumer market, you can rest assured that they will...using a carefully planned and orchestrated campaign.

Remember the K7 intro ?
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