[We're drifting off-topic here a bit, but I wanted to spend some time explaining the impact that reviews like this one - and the associated comments - have on Google search results. This is part of what I do for a living so I thought that I'd share]
Originally posted by Nass Not so - it all depends on the datacentre you're hooked into. On mine, for example, Kim's blog is #24, which accounts for almost no traffic. Google once showed me a chart when I was working with them, the first 3 on the first page are really the ones that matter significantly. Sure you get traffic at lower SERPs but the top 3 are the sexy ones
Nass, I'd always thought that the datacentre thing was just latency due to the technology and the volume of data. As such, I don't see a reason why Google would want different results from different data centres, as they use other techniques to localize searches and related ads. If you know otherwise, please share.
The top 3 are of course the sexy ones, but results below that do get clicked. And there are people typing in different search terms and getting different results. If over the course of the year a couple of thousand people stumble into the review and are turned away from Pentax because of it, is that ok?
Try this - do a Google search on "Pentax K-x review Canon Nikon". This is the kind of search that someone looking for a K-x but also considering Canon and Nikon alternatives might perform.
Here are the results.
As you can see, the DPS reviews figure prominently at the top and on the first page. This is due in part to something very simple - the title of the review includes Pentax, Nikon, and Canon. So for those who thought that the review was poorly executed, take some solace that the firestorm you generated caused the review to be removed from the site. Now fewer people will be unduly influenced by it.
But wait, there's more!
If you look further, you'll also note that the very same review still lives - on other sites!
My Digital Photography
DPS' page on Facebook
The Facebook version is particularly interesting. DPS has nearly 14,000 fans on Facebook that potentially got exposed to the review. And if you look at the four comments, you can see that the review may have swayed potential K-x purchasers away.
The bottom line, in this internet age it's extremely difficult to maintain control of all the moving parts of marketing, but every once in a while your own voice, combined with the voices of others, can make a change.