Originally posted by ghelary There's always more to desire from a brand, but sincerely, Pentax have filled 99.9% of the needs of common shooters with zooms and primes.
if 99.9% of needs were satisfied then there wouldn't be any need to produce any new lenses at all since the profits on the other 0.1% would not justify the R&D and production costs.
however, companies, including pentax, realize that they can create new markets, such as the WR lens market which simply didn't exist a little while ago, and/or improve on existing products which would not be the case if the existing products fulfilled all customers' needs.
so maybe i am in the 0.1% group but my needs for a fast, affordable normal prime are not satisfied. nor is my need for an all around, relatively fast, WR zoom satisfied (since the 18-55mm WR is an f5.6). nor is my desire for SDM
or screw drive option satisfied.
so if pentax wants to cash in on some of my disposable income they need to give me exactly what i am looking for rather than proposing some compromise. and if they don't, that's ok, i'll keep looking elsewhere