Originally posted by 22codfish There has been a rumour that Ricoh will re-brand the new GR camera to a Pentax when issued, and maybe concentrate all their cameras under one brand name.
When Ricoh acquired Pentax, I did not understand why they wouldn't brand under a single name, Pentax, unless there were legal reasons. Toyota learned that lesson when they finally disposed of the Scion moniker.
Years ago, I would buy my mother (native Japanese, but a US citizen) a new 35mm point and shoot every 3-4 years. I would shop and research/compare all the makes and the last one I bought her was one of the best (in its price range); a Ricoh. Unfortunately, she couldn't get past the name on the camera and I am certain for every Riconite, there must be 50 Pentaxians.
It is JUST a name, but consumer and pros develop our biases for very subjective reasons.