Originally posted by Emacs The reality is lenses performs better on FF.
Of course 35mm lenses are designed for 135 sensors.
I think what Ned was saying is that it's not simply a matter of re-starting film lens assembly lines for FF digital bodies just because 135 is a dimension. Leica is in the midst of re-doing their entire lens line-up because of (admittedly minor, but noticeable) discrepancies. Nikon and Canon have both revamped their line-ups. Pentax will be no different, and that adds substantial cost that must be recouped through sales. For some optics there will need to be a total re-design, and for some it may be minor. Since an FF system will live and die by its top-end zooms, that's where most of the work will be, but altering assembly and manufacturing systems for a lens array will take a lot of time. These are mostly hand-assembled products.
As the price goes up, so do the stakes. The last thing Pentax will want is for a poor review on photozone or elsewhere of lens performance on an FF sensor nixing 5% of sales. And that happens. People who spend $3,000 on a camera body will be very, very fussy about protecting their investment.
Call Ned a shill for Hoya or whatever, what other domestic president of a camera company speaks his mind as a promotion of his brand? We're lucky. Clearly he made an executive decision to clear the air and improve the brand by simply stating basic engineering truths as they've been relayed to him. Since this is what other brands have had to do, so far his comments have played out.
There are 3 sayings about Pentax FF that probably make Pentax marketing cringe:
1) I have no intention of buying new Pentax glass. I prefer my old manual focus lenses on FF.
2) Although I would like FF, it will be too expensive for me.
3) APS-C is good enough IQ for the way I display my images.
Pentax not only has to see hunger for a $3,000 FF body. It has to see hunger for the glass as well or the revenues cannot justify themselves.