Originally posted by mattdm I think the merged Pentax and Ricoh are already going to have way too many systems to deal with. Adding another one at the high-middle doesn't seem sensible. Do you really want the APS-C lineup to suffer because resources are put into a full-frame line?
Every lens made for a K-1 would work on a aps-c body - maybe even better than it would on a FF body, because aps-c would get the sweet spot.
Also, any money pumped into the supporting tech (like AF (!), flash, gps, networking, video, etc, etc) is fully usable in the aps-c tier, and filters down (Nikon did this exceptionally well.)
Quote: If it were just a matter of offering one more camera, okay, sure, make the vocal minority happy. But it doesn't work like that — not for a small company.
Ricoh is a huge company, much bigger than Nikon. They took on Canon in copiers and did very well, winning even in some markets. They bought Pentax/K-mount for a reason, and it looks like they intend to compete, to establish a revenue stream past the Pentax-standalone and Pentax-Hoya 18-month business plan.
Quote: I don't think Pentax can compete with Canon/Nikon by trying to act like they do. They can compete by being different and more agile. A full-frame camera doesn't fit that.
And aps-c does?
There is
more competition in aps-c DSLR, and that's not even taking the encroaching mirrorless players into account.
.