Originally posted by Aristophanes ... At any price point over $1,000 the potential market drops by about 50% for every $100 above $1,000. You wind up with an aggregate market about 5% of your total gross revenues from your APS-C line.
Source?
Quote:
..Sony A850... Alpha 850...Alpha 900! ...A850....
Using a 2008 sensor release from Sony as an inescapable roadmap to failure for Ricoh in 2012,13,14 is a bit like telling Apple not to bother with the ipad because the Newton was such a disaster.
Sony released a body that had worse noise performance than it's competitors, did not have live view, had sluggish AF, and carried the Sony name. The biggest sin of all: lenses. Not many, and the ones they did have were either priced too high, or just plain boring and bad, for the most part.
Quote: And Sony makes the sensors.
Yes, they do.
And they're excited enough about the new stuff they're getting off the wafers that they may release three FF bodies in 2012. They see the new tech's capability... and
they see the new margins they can score.
They also know what they have in the pipeline. I'm guessing the FF prototype panic they have going on over there now is as much about positioning themselves for what's coming through that pipeline as it is about what's going to be released next month.
Ricoh probably smells that too.
Quote: If Pentax gets in the FF game.. it will, for technical reasons, have to be a camera body as big as the D700 or A900
Nah, I'm guessing the K-1 will be between the K-5 and the D700 in size. Again, using 2008 bodies that were never even claimed by their makers to be "the smallest possible" to set a limit on body size in 2012 or 2013 or 2014 is shortsighted.
Quote: . I suspect that Pentax has FF skunkworks going already, but the financial outlook for a camera that expensive without moving market share from Canikon is pretty much a deal killer. When a price war between Canikon starts to drive down FF costs, then, maybe, Pentax can get in...
18-month plan ^^. If Ricoh wants to
be in when the sweet spots are golden for them, they have to move sooner rather than later. Lenses have to get made, too.
Quote: I write these types of responses every week!
I was wondering if you were on vacation, or something. We're already like 25 pages in.
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