Originally posted by MrPetkus Pentax can't release any camera without video at this point - FF or otherwise. It is a major feature sought after by many and consumers are more versed in video specs seeking 60p, etc. Also, Pentax can't turn their backs on current and potential videographers. Tons of 5DM2s have been sold whose primary purpose weren't stills. In fact, for those who really want a Pentax FF (I'm more an APS-C guy) it would probably be wise to clamor for class-leading advanced video functionality, too - expose the camera to a wider audience.
There are numerous locations where video is prohibited but stills are allowed, sporting events come to mind. Though I am not a press photographer, I understand that in some venues security will not allow video-capable cameras through the gates, so photographers are stuck using older models like the 1Ds mkIII, or something like the 645D or S2 which are hardly ideal for capturing fast action. I'm not saying that they shouldn't offer video down the line in a FF CMOS, but this Kodak sensor solves a LOT of problems of Pentax releasing a FF, not the least of which is cost.
If you read up on this sensor, it's amazing, the IQ is going to be through the roof. The pixels are 65% larger than the K-5's which means much more light gathering, and detail resolving capability, diffraction won't even set in until f/32. In addition to monochrome, and Bayer color (RGB), it has an option for a WRGB pattern that Kodak calls Truesense, that means more bits per pixel. It also has an option for dual-gain sampling, so the sensor will retain full detail in the brightest of highlights. If Kodak's figures are to be believed, the DR or such a sensor would be about 19 stops, that's not a typeo, that's a one followed by a nine!