Originally posted by Winder APS-H is still cheaper than FF.
Production, yes. Marketing, APS-H doesn't even get out of the gate.
Quote: There is nothing magical about 135mm format. It was a compromise from the film era that became popular due to cost and portability. It is by no means an ideal format or size for photography.
All formats are subjective and relative.
What financially matters most is what works best with patents and current optical designs.
We've seen the format vs. price battle before. 4/3 vs. APS-C. The smaller 4/3 went nowhere until repackaged without the mirror, effectively abandoning Olympus customers.
What is Pentax going to do? Support the current APS-C DSLR optics, retain their folio of FF optics, add in the 645D and Q optics, and add a new APS-H line of optics? Do you really think the Tamron's, Sigma's, and Zeiss's will support an APS-H dedicated Pentax mount?
No. APS-H is a dog that won't hunt.