Originally posted by mclarenman01 Exactly. If Pentax do make a FF camera I don't want it to be cheap! I want it to be world class and capable of compeeting with the offerings from Canikon. Functionlity comes at a cost and I dont believe that an "entry level" or "affordable" FF will be able to go head to head with the likes of the D4 or even the 5d MkIII when it launches.
Its also worth noting that more than likely, Pentax wont sell as many FF bodies as the big 2 do and they will have to get a return on their R&D invetment somehow so the price may be a little high just to achieve that.
The contradiction you state above indicates that it would actually be more beneficial for Pentax to issue a version of FF that's more affordable. (I'm avoiding the term "cheap", we want more bang for the buck.)
Pentax will sell less units then Canikon, as you say. Why is that? Because they would be tapping into the exact same market. Which isn't smart. Even IF the Pentax FF would top everything the competitors have to offer, then still lots and lots of Canikon shooters will not switch to Pentax. Because they've already got lots of lenses that won't mount, or because they're pro's and are being sponsored. Or because they, as a pro, need the brand names Canon on Nikon. Or because the lenslineup is terrible. Pentax isn't there yet at all.
However, there's a market wide open, and NOBODY is currently looking ater that. People who want FF, but can't because the prices are just to high. Not the pro's, but the prosumers. That will pull a lot of people away from Canikon. People that are now forced to stay with aps-c, because of the high prices.
Introducting a affordable Pentax FF, with a new FF lenslineup now will start people going to Pentax again. It may even get some attention from starting pro's. Later, next year, Pentax could release a second, superior, FF body.