Originally posted by jsherman999 There were some stats posted on dpreview a while back showing bodies purchased vs. bodies + kit lenses purchased vs. individual lens purchases, and the vast majority of DSLR purchases were entry level body + lens kits. Those folks, for whatever reason, almost never bought another lens, just stuck with the two (or one) kits. This really weighted the numbers toward < 2 lenses per DSLR buyer.
This mirrors what I've seen in 'real life'
- Almost all of the DSLR owners I'm personally aware of (neighbors, family, co-workers) only have the kit lenses.
If you spend the money for a FF body, you probably don't get two kit lenses and stop, you probably buy one or two or three nice lenses to start, and grow your kit over time, sometimes buying very expensive lenses (sometimes not.)
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this is true and this is what I've noticed as well. there is a recent boom in the number of dslr buyers in the past 2 years. most of them are first time novice buyers whom for the last 2 years have nothing but 1 or 2 zoom kit lenses. it's obvious that the market for these dslr cameras are only concern about entry level camera purchases rather than investing in lenses. the market for FF is more towards more expensive lens acquisition. FF owners are aware of this, while most camera consumers don't know.
so far, Canon seems to be the most popular camera for most general dslr camera consumers due to Canon's marketing, not because it's the best camera. and Pentax certainly cannot compete head on first with the sales number when it comes to entry-level dslrs. even the Sony NEX's fall behind Canon even if they are cheaper in the entry-level market. so this leaves Pentax to establish it's roots to where it could make an impact.
the K-5 is a great camera, and I'm sure that most owners/users who knows the camera owns and invested a lot of money on lenses. if they could afford such premium lenses, why is it a problem to purchase a $2500 FF dlsr for a one time purchase?
basically, FF is a better territory to invest for Pentax rather than entry-level and mid-level. Pentax had to contend with same pricing with other brands at those markets, while they could make an impact in the FF if they correctly price a well-designed FF camera. heck, it's even way cheaper than the APS-C Sigma SD1.