Well, you might be right in regards of "showing of"
BUT, iam an activ participant in a german forum, and you can trust me in almost EVERY Thread about " Which DSLR to buy", one of the first arguments against pentax is "no upgrade path to FF" and this are arguments which are heard by the "newcomers" because they dont want to invest in something which lead them in a dead end. Most people dont even now what FF means or what it is good for, and of course they do not realise that most of their "cheap" lenses arn't usable on an FF DSLR....
But the simplicity of "something" bigger out there, makes people choose brands. ( besides other reasons)
The MF 645D is something different, it just too much "out of reach", its "too" special.
And it doesnt has Nikon, or Canon printed on it AND, it doesn't do 10 billion frames a second